Common web3 model Pudgy Penguins has partnered with Random Home Youngsters’s Books to launch a brand new image ebook titled Worst Birthday Reward Ever, due out on 4 November 2025, marking the model’s first official enterprise into conventional publishing.
The ebook will introduce younger readers to Pongo, a personality from the “Lil Pudgy” sub-collection, in a narrative geared toward kids aged 4 to eight.
Written by Michael Leviton and illustrated by Kuma Labs, the ebook might be launched as a $9.99 hardcover, in time for the vacation season and is now accessible for pre-order.
Supply: Penguin Random HomeWhat’s Worst Birthday Reward Ever all about?
Set within the fictional world of Pudgy Penguins, the ebook follows the character Pongo as he celebrates his birthday. Recognized throughout the Pudgy group as impulsive however well-meaning, Pongo finds himself in hassle after his associates mistakenly give him actual swords as a substitute of inflatable ones. The narrative unfolds with a mixture of chaos and problem-solving, providing a easy storyline for early readers.
The ebook is focused at kids between the ages of 4 and eight and combines conventional image ebook components—humour, character battle, and backbone—with characters developed throughout the Pudgy Penguins universe.
“Worst Birthday Reward Ever is greater than a ebook – it’s the subsequent chapter in a motion that’s already resonating with children, collectors, and households all over the world,” stated Luca Netz, CEO of Pudgy Penguins.
Supply: Pudgy PenguinsWhat does this imply for Pudgy Penguins?
This ebook marks the primary publishing collaboration for Pudgy Penguins, initially launched in 2021 as a group of Ethereum-based NFTs. Since then, the model has expanded into bodily toys, gaming, and social media content material, and has constructed a major following on platforms resembling TikTok and Instagram.
By getting into the youngsters’s ebook market, Pudgy Penguins is shifting additional into mainstream client media. The model has beforehand positioned toy merchandise in main US retailers together with Walmart, Goal, and Walgreens, reporting over a million models bought and greater than $13 million in retail income.
“Random Home Youngsters’s Books is the gold commonplace in publishing,” stated Luca Netz. “They perceive the ability of narrative and constructing lasting characters. Because the main web3 model bringing digital tradition into the mainstream, this collaboration marks a serious milestone in our continued enlargement.”
The collaboration with Penguin Random Home suggests Pudgy Penguins is pursuing a multi-platform technique that features retail, publishing, and digital engagement. Future initiatives haven’t been introduced however are anticipated to comply with in an identical course.
