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Palestinian Museum seeks new ways to reach audiences as crisis escalates

20/07/2025
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Palestinian Museum seeks new ways to reach audiences as crisis escalates


The Palestinian Museum in Birzeit, within the occupied West Financial institution, is redefining its position in mild of the conflict in Gaza and escalating violence throughout the occupied territories. It’s specializing in analysis, digital entry and worldwide partnerships whereas treading a tremendous line between remaining open to guests and defending its assortment.

“I don’t assume that is one thing we studied at college—how one can plan for a conflict and genocide,” Amer Shomali, the director normal of the museum, tells The Artwork Newspaper. “All of the technical points of our work within the museum are altering, radically and quickly.”

Shomali began his job on 8 October 2023, a day after Hamas’s lethal assault on Israel and the launch of Israel’s army offensive in Gaza. The conflict has impacted all of the occupied territories, with Israeli forces closing roads, growing the variety of checkpoints and limiting Palestinians’ actions. The museum was compelled to shut for 4 months from October 2023 to February 2024.

Shomali and his crew watched as Israeli airstrikes destroyed a lot of Gaza’s cultural infrastructure—museums, artwork centres, archives and historic websites have been lowered to rubble. In June, an impartial UN investigative physique concluded that a few of these assaults on cultural, spiritual and academic websites throughout occupied Palestinian territory quantity to conflict crimes and the crime in opposition to humanity of extermination. Israel has rejected each this report and findings by the UN particular rapporteur and plenty of human rights teams that Israel’s actions in Gaza are per genocide.

Amid rising instability and ongoing disruption, the museum grew involved for its assortment, which incorporates Nineteenth- and Twentieth-century work and embroidery, in addition to political posters. Based by the Taawon affiliation, it was created to protect, promote and revive Palestinian tradition and narratives. It opened to the general public in 2016 after years of planning and fundraising, and now receives round 15,000 guests a yr.

Ought to we evacuate the museum and maintain it empty in the course of the conflict? Would that imply we’re surrendering?

Amer Shomali, director normal, Palestinian Museum

“After all, we’re fearful of one thing occurring to the gathering; that is why we’re transferring it round to safer locations,” Shomali says. “However on the similar time, we have now this massive query of ought to we evacuate the museum and maintain it empty in the course of the conflict? Would that imply we’re surrendering? Does it imply the gathering itself is extra essential than the Palestinians?”

The museum has taken precautions to guard its holdings by preserving work exhibited in Europe safely there, and growing worldwide initiatives. One such partnership led to an exhibition on the V&A Dundee in Scotland. Thread Reminiscence: Embroidery from Palestine, which opened on 26 June, explores the artwork and legacy of tatreez—the traditional observe of Palestinian hand embroidery. Exceptional for its regional variation, and primarily undertaken by girls, tatreez displays the social and cultural id of Palestinian individuals. Most of the gadgets on show come from the Palestinian Museum’s assortment and have been at an exhibition of the identical identify at Hayy Jameel in Jeddah, Saudi Arabia, in collaboration with Artwork Jameel, till April.

A shift in museum observe

In February 2024, the Palestinian Museum mounted a daring present spotlighting Gazan artists, That is Not an Exhibition, a choice that mirrored the crew’s perception to “stand collectively within the face of genocide”, Shomali says.

Working with artists in Gaza, the museum secured loans from non-public collectors and establishments throughout Palestine. As phrase unfold, guests introduced Gazan items of their very own to incorporate. “We began transferring work round, liberating some area so as to add new art work,” Shomali says. The exhibition, nonetheless on show, now options 335 works by 122 artists, at the least 5 of whom have been killed.

The Gaza Stays the Story exhibition has been introduced in 120 places worldwide Courtesy of Palestinian Museum/Samy Pictures

The present marked a significant shift in museum observe, inviting the general public to co-author the exhibition and form its narrative. However reaching its viewers—80% of whom are within the diaspora and unable to entry the museum, Shomali says—has required artistic options. “We began turning our weak spot into our energy, changing into custodians of the nationwide assortment world wide,” he says, including that they started to “assume outdoors the field and out of doors of the partitions of the museum”.

This led to Gaza Stays the Story, a free downloadable digital exhibition. It contains 35 works by Gazan artists, 60 archival pictures, 44 informative boards and hyperlinks to movies and podcasts, full with captions, QR codes and set up guides. It has been introduced in 120 places worldwide, with demand persevering with. The success has prompted the museum to digitise as many programmes as attainable. Two further exhibitions are deliberate for digital launch, together with With My Personal Eyes, a present present by French photographer Joss Dray.

Whereas increasing digitally, the museum can be aiding the rescue of Palestinian heritage in Gaza, with colleagues evacuating round 25% of the collections from the rubble; Shomali says the remaining are destroyed or looted. One salvaged embroidered costume from Rafah Museum options within the Dundee present.

However the conflict in Gaza has additionally plunged the museum into monetary disaster. Shomali says many former European and American funders have lower ties, whereas Palestinian and Arab donors are actually targeted on pressing aid in Gaza. “We’re not going to compete with Gaza—supporting Gaza on the bottom is a precedence,” Shomali says. “However the museum is in a really fragile monetary state of affairs.” He says anybody can donate by way of the museum’s web site to assist maintain its work. 

In a unstable atmosphere, Shomali says the museum nonetheless stays dedicated to its long-term purpose—a everlasting exhibition that displays the historical past of Palestine and its individuals. In the meantime, it’s in talks with different cultural establishments concerning the embroidery exhibition’s subsequent cease. “We’ll attempt to maintain it travelling till it’s safer to get it again house,” Shomali says.



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