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Home DeFi

Addition Wealth Launches AI-Powered Financial Wellness Platform – Finovate

27/07/2025
in DeFi
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Addition Wealth Launches AI-Powered Financial Wellness Platform – Finovate


Monetary wellness agency Addition Wealth has launched its B2B monetary wellness platform for enterprises.

Out there as both a white-label or co-branded answer, the brand new providing combines knowledgeable human steerage, AI-powered personalization, and clever monetary instruments to allow companies to offer monetary wellness experiences to their staff.

Addition Wealth made its Finovate debut final yr at FinovateFall 2024 in New York.

Monetary wellness specialist Addition Wealth has unveiled its B2B monetary wellness platform for giant companies. The providing, absolutely personalized and powered by AI, empowers enterprises to offer monetary wellness experiences at scale.

Out there as a white-label or co-branded answer, Addition Wealth’s platform helps monetary companies corporations comparable to insurance coverage suppliers, asset managers, retirement corporations, personal fairness corporations and others present monetary wellness experiences which are primarily based on their particular enterprise aims.

“Certainly one of my core beliefs is that everybody ought to have entry to the instruments and assist they should really feel assured about their funds,” Addition Wealth Founder and CEO Ana Mahony wrote on her LinkedIn web page. “That’s why I’m extremely excited to share one thing we’ve quietly been constructing for the previous few years: Addition Wealth’s B2B monetary wellness platform. Whereas it’s not a brand-new product, that is the primary time we’re publicly asserting it, and we couldn’t be extra pleased with what it’s develop into.”

Already stay with monetary establishments within the Fortune 500, Addition Wealth’s platform combines knowledgeable human steerage, AI-powered personalization, and clever monetary instruments. The platform permits companies to assist their staff by way of various monetary decision-points from budgeting and paying down debt to retirement planning, shopping for a house and extra. Addition Wealth leverages AI to assist staff discover monetary subjects, be taught extra about managing their cash, and get real-time, actionable insights to enhance their monetary wellbeing.

The expertise helps the mixing of monetary options together with scholar mortgage help, emergency financial savings, and tax submitting companies. Enterprise customers of the platform can deploy their very own monetary wellness merchandise, content material, and advisors, or depend on these from Addition Wealth.

“By partnering with organizations with important distribution, we’re in a position to attain, influence, and enhance the lives of thousands and thousands of people,” Mahony mentioned in an announcement. “Our AI-powered platform is versatile and configured to every enterprise and consumer, delivering dynamic, tailor-made monetary steerage, matching every particular person’s distinctive state of affairs and targets with the instruments and insights they want, whether or not planning for retirement, having a child, or paying off scholar debt.”

Headquartered in New York and based in 2021, Addition Wealth made its Finovate debut at FinovateFall 2024 in New York. On the convention, Addition Wealth’s Mahony and VP of Advertising and marketing Hally Peck confirmed how the corporate’s Monetary Wellness Platform helps staff make smarter selections about their cash. The platform leverages a hybrid technique towards monetary wellness, deploying each human consultants in addition to digital instruments, assets, and content material that gives a stronger basis than both an all-human or all-digital approaches alone.

Picture by Kindel Media


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