As soon as considered a kitschy food regimen meals, lumpy bumpy cottage cheese is seeing an unprecedented rise in demand because of well being influencers on TikTok.
CNN experiences that “younger, protein-hungry customers have whipped up new recipes and posted them on-line,” making a buzz that manufacturers and producers are struggling to fulfill.
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John Crawford, SVP of shopper insights for dairy on the market analysis agency Circana, informed the information outlet that for many years, cottage cheese was thought-about “your grandparents’ meals,” however “TikTok modified all that.”
Cottage cheese gross sales within the U.S. jumped 20% 12 months over 12 months, in response to knowledge from Circana. That follows an approximate 17% improve in 2024 and 2023.
Cottage cheese is excessive in protein, low in sugar, and “acceptable for a GLP-1 food regimen,” experiences CNN. And has led to a slew of recipe movies which have gone viral on TikTok, like this one for “strawberry cheesecake ice cream.”
@lainiecooks Strawberry cheesecake ice cream ??..im obsessed #cottagecheeseicecream #cottagecheeserecipe #highproteindessert ♬ Caalm Dooown – EL Locco
“Natural Valley Cottage Cheese is promoting quicker than we will make it,” Andrew Westrich, advertising supervisor at Natural Valley, informed CNN. Gross sales elevated greater than 30% within the first half of 2025, he says.
Good Tradition went as far as to submit an apology to customers who’re having a tough time discovering their merchandise on grocery retailer cabinets. “[D]emand has been WILD,” they wrote, promising that they “are working across the clock to get us again in inventory.”
Is that this simply one other chapter within the fad food regimen lifetime of cottage cheese?
Crawford would not assume so. “It’s not a fad if you find yourself seeing double-digit development in each {dollars} and in quantity, quarter over quarter over quarter, for 2 years,” he informed CNN.
As soon as considered a kitschy food regimen meals, lumpy bumpy cottage cheese is seeing an unprecedented rise in demand because of well being influencers on TikTok.
CNN experiences that “younger, protein-hungry customers have whipped up new recipes and posted them on-line,” making a buzz that manufacturers and producers are struggling to fulfill.
Associated: Dubai Chocolate TikTok Reputation Causes Pistachio Scarcity
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