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OpenAI Wants to Kill the Chatbot It Invented and Turn It Into a Superapp – Decrypt

09/06/2026
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OpenAI Wants to Kill the Chatbot It Invented and Turn It Into a Superapp – Decrypt



In short

OpenAI could also be overhauling ChatGPT right into a “superapp” bundling Codex, AI brokers, and third-party integrations.
The overhaul, internally codenamed “Aria,” is aimed toward pushing customers towards higher-margin merchandise earlier than a This autumn 2026 IPO.
Codex has grown sixfold to greater than 5 million weekly energetic customers since a desktop app launched in February, and nearly all of these customers pay for the service.

OpenAI has almost 1 billion ChatGPT customers. Most of them use it at no cost. That is the issue the corporate is attempting to resolve earlier than it goes public.

The plan, reported by the Monetary Instances based mostly on interviews with greater than a dozen present and former workers, is to show ChatGPT right into a superapp—a single interface for coding, job automation, picture technology, and accomplice apps. The redesign is internally codenamed “Aria.”

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OpenAI has not confirmed the codename or a tough launch date. Adjustments to the web site and cell apps are anticipated to start rolling out within the coming weeks.

Thibault Sottiaux, who beforehand ran Codex and now leads all of OpenAI’s core product and platform, instructed the FT the purpose is an assistant “able to serving to you throughout every thing in your life, be it personally or at work.”



“Chat is lifeless,” a senior OpenAI worker instructed the Monetary Instances—not precisely what you’d count on to listen to from the corporate that constructed its empire on a product referred to as ChatGPT

WeChat did it. Everybody else tried.

The superapp thought has a mannequin: WeChat, Tencent’s everything-app, which began as a messaging platform in 2011 and now handles 45 billion messages a day for 1.4 billion month-to-month customers. WeChat Pay and Alipay course of $40 trillion in annual transactions . Chinese language customers e book medical doctors, pay taxes, and hail rides with out ever leaving the app. It stopped being a social community a very long time in the past and became software program infrastructure in its personal proper.

Elon Musk has been chasing that mannequin since he purchased Twitter in 2022. He is stated publicly he desires X to be the Western WeChat. In 2025, he launched XChat encrypted messaging and X Cash funds, the latter by way of a Visa partnership for peer-to-peer transfers. X has someplace between 500 and 600 million customers. The funds ambition hasn’t taken off. Meta tried it with Messenger bots in 2016 and WhatsApp funds for years. It additionally did not stick.

OpenAI’s pitch is completely different. It is not attempting to construct a social community—arguably a failed experiment that began and ended with Sora. As an alternative, it is ranging from a platform folks already use for work—and making that work platform do extra work.

The Codex coding agent can write, debug, and deploy software program from a textual content immediate. The ChatGPT Agent, launched in July 2025, can browse the net, run apps, and place orders autonomously. Workspace brokers, launched in April 2026, run persistent multi-step workflows inside Slack and different enterprise instruments.

That is the stack OpenAI is consolidating into one interface.

The IPO math

OpenAI’s annualized income has handed $20 billion. Enterprise clients account for 40% of it—and nearly all of Codex customers pay, in contrast to nearly all of ChatGPT customers who do not. Jenny Xiao, a Leonis Capital accomplice and former OpenAI researcher, instructed the FT {that a} 12 months in the past OpenAI was “swing for the fences” whereas Anthropic was “make cash first.” Now, she stated, “the 2 are converging, as a result of each of them are attempting to purpose for an IPO and buyers care extra about cash than goals.”

Anthropic is the direct stress. Claude Code crossed $2.5 billion in annualized income by early 2026—sooner than any enterprise software program product earlier than it—and enterprise now accounts for roughly 80% of Anthropic’s complete gross sales. Additionally, they appear to have overwhelmed OpenAI within the IPO sport, formally initiating its preliminary public providing course of by confidentially submitting a draft Kind S-1 with the SEC final week. OpenAI is now enjoying catch up, submitting confidentially for its personal IPO right now.

Alex Embiricos, OpenAI’s head of enterprise product, instructed the FT the place he thinks this ends: “When we’ve got AGI, I do not suppose there shall be a lot of distinct manufacturers. Most likely there shall be a single entity that I can discuss to that may do no matter I want.” OpenAI can be buying Python toolmaker Astral to fold developer instruments instantly into Codex. The IPO is concentrating on This autumn 2026.

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