Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps immediately inside its cellular companion app. With Changelly’s Crypto Alternate API integration, Ballet customers gained entry to hundreds of buying and selling pairs in a safe, non-custodial setting.
Right here is the influence of collaboration over 4 years: transaction quantity has doubled, month-to-month lively customers (MAU) are up 21%, AOV elevated by 166%, and the bounce fee has dropped from 38% to 22%. Immediately, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and person belief.
By streamlining the in-wallet swap course of by Changelly’s Alternate API, Ballet acquired a lift to its key enterprise metrics and income. The mixing has enabled one of many market’s main chilly storage options to additionally ship a purposeful buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.
This case research was first printed by FinanceFeeds, reporting on Ballet’s transaction and AOV progress following its Changelly API integration.
X2 Transactions Submit-Integration
Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This progress in exercise indicators greater person engagement, stronger intent to transact, and a extra purposeful product expertise total.
Moderately than forcing customers to maneuver funds to centralized exchanges, Ballet now permits worth trade immediately contained in the pockets’s person expertise, bridging the hole between asset storage and asset utility.
Consumer Progress & Retention: +21% MAU in One 12 months
From 2023 to 2024, Ballet’s Month-to-month Lively Customers (MAU) rose by 21%—a transparent signal of constant person progress even in a maturing market.
On the identical time, retention charges remained robust, growing barely from 72% to 74%. This stability reveals that present customers discover continued worth within the swap characteristic and are coming again usually to make use of it.
166% AOV Enhance: How Belief Formed Transaction Conduct
From pre- to post-integration, Ballet noticed a 166% enhance in weekly Common Order Worth (AOV), significantly within the early phases—pushed by rising person confidence within the in-app swap expertise.
Whereas progress has leveled off in current months, AOV stays persistently excessive. Within the context of safe, chilly storage merchandise, this stability indicators lasting belief and sustained engagement from customers transacting immediately inside the app.
40% of All Swaps Are Now Powered by Changelly
Immediately, 4 out of each 10 swaps initiated in Ballet’s app are executed by the Changelly API. That’s a transparent marker of person desire—and a direct indicator of service reliability.
This share is not only quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.
“Ballet has constructed a uniquely accessible chilly storage answer, and we’re proud to help that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on person expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and lively engagement can go hand in hand.”
—Zifa Mae, Head of Product at Changelly
Bounce Charge: -42%
Between October 2023 and October 2024, Ballet’s bounce fee dropped from 38% to 22%. That’s a 42% lower, displaying that customers aren’t solely opening the app—they’re staying, interacting, and finishing actions.
This decline displays smoother onboarding, sooner swap execution, and a backend stream optimized for conversion and value, even in a non-custodial setting.
From Chilly Storage to Scorching Utility
The partnership between Ballet and Changelly proves that safety and value don’t need to compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s trade infrastructure, provides customers entry to a platform that allows long-term storage and on-demand transactions in a single seamless person stream—offering each peace of thoughts and sensible performance.
Conclusion: Constructed for Sturdiness, Designed for Belief
Since 2020, the Ballet and Changelly integration has advanced from a characteristic right into a core a part of the person expertise. This collaboration proves {that a} well-executed, embedded swap answer can ship actual person engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled world scalability, diminished person drop-off, and turned a passive storage interface into an lively, high-conversion product.
“Changelly can present clean swap providers that match the wants of most customers world wide.”
— Bobby Lee, Ballet CEO
Because the crypto area matures, customers count on extra from the instruments they belief. The Ballet and Changelly partnership reveals how safe infrastructure, user-first design, and long-term alignment can create lasting worth.
Disclaimer: Please observe that the contents of this text aren’t monetary or investing recommendation. The knowledge supplied on this article is the writer’s opinion solely and shouldn’t be thought of as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this info. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be acquainted with all native laws earlier than committing to an funding.
